I wanted to create an easily accessible website that would allow users to discover and engage at their own pace. My goals for the website were to start questioning what is really in our pets' food, understand dogs' nutritional needs, and spark conversation about the pet food industry. To do so, extensive research had to be done on all types of diets for dogs to better understand the risks and benefits of each specific diet and compare them all. Pet food diets are similar to human diets in that there is a lot of marketing within the business model that sometimes distract us from the truth. The best thing owners can do is educate themselves and seek out help from their veterinarian to see what works best for their dog.
I also had to ensure I was designing for the correct audience in mind. Therefore, the primary audience I wanted to focus on was dog owners concerned about their dog's diet, whether switching up their dog's diet or being new to the dog world and unsure what their dog needs. The secondary audience would be those who work with animals, for example, a veterinarian or dog trainer. A platform such as Healthy Hounds would provide a reliable resource to reference throughout their work.
During development, the most crucial thing was navigation and presentation of information. Healthy Hounds needed to be understood by the average person because the typical user would not have a nutrition base background. Images and illustrations were also a large part of development as they helped visualize the complex information.
Initial brainstorming for the type of information to be used on the website.
Screenshot of the information found while researching to be included on the website.
The process of designing and building wireframes from low fidelity to high fidelity mockups.
The initial name and logo process for the website.
Finalized style guide for the website.
A selection of desktop screens for the Healthy Hounds website.
A selection of mobile screens for the Healthy Hounds website.
Responsive screen for Healthy Hounds mockup